English: A business ideally is continually seeking feedback from customers: are the products helpful? are their needs being met? Constructive criticism helps marketers adjust offerings to meet customer needs. Source of diagram: here (see public domain declaration at top). Questions: write me at my Wikipedia talk page (Photo credit: Wikipedia)
The use of a answering service where your customers can contact you directly
Your online website can offer a blog for a personal touch and a call center can help point your customers to the blog in order to find a FAQ or understand your products. The call center services will give your company and website a more personal touch.