Can click fraud be prevented?

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Posted on 5th December 2009 by admin92 in Marketing Online

I have read several articles lately on the rise of click fraud. This generally happens when people with no intent to purchase a product or service click on ads listed in a site. There have been reports that companies will click on their competitiors ads to drive up their marketing costs. Google, just settled a lawsuit in the South, pertaining to Click Fraud. As the internet continues to grow and reach more people, using PPC will become more competitve, and better systems will be need to be in place to protect the advertiser.

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