If you own a website and are looking for an inexpensive way to get your site noticed, then banner advertising may be for you. While the click through rate may is usually less than 1% your, Cost per thousand impressions is usually pretty economical. Banners should also be used to Brand your service or website. They should entice the user to click the banner, and be honest. Do not say Free, if when the user gets to your site, and finds there is a small fee, they will most likely never visit your site again.
Once you get them to your site, make it a worthwhile experience, and keep the shopping experience easy and quick.
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