Posted on 4th June 2010 by admin in Marketing Online
Advertising, Marketing, Online magazine, Publishing, Search engine optimization, Web Design and Development, Web search engine, Website
If you are looking for creative ways to help drive customers to your site there are several ways that we have tried and have been successful. The first option is the tried and true PPC avenue where you buy certain keywords and the ads are then shown across various sites and people click on those ads to be taken back to your site. The one issue with this is that most people do not spend the time or resources to get this right. A recent survey conducted by simply.com of 25,000 businesses showed that only a small percentage use any type of agency to help in their website advertising efforts. The other creative way that we have found to generate traffic and improve our SEO is by giving away free stuff. Consider offering a free service that is beneficial to the consumer. Offer free update services, a newsletter or an e-zine. If you’re worried that this may be too time consuming, put your fears aside. You can obtain free services that will notify you when someone has signed up for your newsletter and through the use of a distribution list on your e-mail you can easily handle circulation for your newsletter or e-zine. Keep in mind, however; when you are putting together your newsletter or e-zine that the only reason a consumer has for signing up and continuing to subscribe to your publication is for worthy information. Don’t allow your publication to become a forum for advertising. Provide information that is of real benefit to the reader and that convinces them to re-visit your site. In order to really make a quality publication make sure you include a privacy statement and provide a link in the publication for the customer to unsubscribe at any time if they wish.
Online marketing or advertising is a passion of mine and I love the way it is set up. I do have ads on my website but I don’t put them on every one of the websites I control. I have experimented with the Google Advertising tools and found that I just didn’t have the patience or understanding of the reports to capitalize on what I was seeing. The blogs I do choose to put contextual advertising on are still rated high with the Google PR Rankings. These ads may have even help me maintain my high rankings in some cases, because some of my websites that I chose to not install these codes on, did drop in value with Google’s ranking system.
For publishers simply.com also offers online advertising channels that can help you monetize the traffic that you have already. Most people are use to the ads like Ad Sense on websites and they are more acceptable today. For people that are struggling with a unique domain name or their own personal website, when it comes to making money online, could enjoy this type of program for making money at home. Hosting these text ads is a good way to start earning money online and everyone should at least try it, before they come to conclusions about this subject. If you seek more advertising online for a product or service you’re promoting; you can benefit on the other end of the spectrum too, by using this as a marketing tool for your online promotions. There are two ways that text ads can help you gain more money and a leg up on the competition.
Posted on 5th April 2010 by admin in Blogging |Marketing
Advertising, Blog, business, email marketing, Internet marketing, Marketing, Marketing and Advertising, Pay per click, Spam, Website, WordPress
We started our online adventure about 6 years ago when we were looking to use the internet as a tool to sell products. At that time there was great fan fare with email marketing and the ability to reach millions for a lower cost than banner or PPC advertising. It was about this time that that the CANN Spam act was put into place which placed severe penalties on those spamming users. The key to successful email marketing was getting the permission from the end user, or permission marketing. We even looked at the possibilities of having a scaled down answering service that would allow us to offer additional customer service and off line order fulfillment in order to grow our business. We had also hoped that this customer contact vehicle would then allow us to gather additional customer information and enroll them in our email marketing services. But how do you go about getting their permission if they do not event know how to reach your site. Many have been successful in using free giveaways or newsletters on a particular topic to collect and validate email addresses of potential customers.
Your online website can offer a blog for a personal touch and a call center can help point your customers to the blog in order to find a FAQ or understand your products. There are a lot of options when it comes to designing your blog. You can keep it simple, for just personal blogging and keep more of an intimate feel. You can go high tech and appeal to the tech savvy user. Whatever your design, you need to make sure that you are playing to your potential audience. There are a lot of free resources for layouts, plug-ins, and other enhancements for Word Press blogs. Just do a simple search for Word Press templates and you will see a ton of options. So I use to ask why would someone spend all that time to develop the theme, and then give it away for free? And once you have established a good following then solutions like call center services may be something that can help you connect with your customers outside of the internet. You can use this tool as an alternative email in order to talk live to your customers because the solution from Personalized Communications will enable you to enhance your customer satisfaction while offering a very cost effective service.
Posted on 16th January 2010 by admin in Marketing Online
Advertising, Click-through rate, Cost per impression, Display advertising, Graphics, Promotion, Web Design and Development, Website
If you own a website and are looking for an inexpensive way to get your site noticed, then banner advertising may be for you. While the click through rate may is usually less than 1% your, Cost per thousand impressions is usually pretty economical. Banners should also be used to Brand your service or website. They should entice the user to click the banner, and be honest. Do not say Free, if when the user gets to your site, and finds there is a small fee, they will most likely never visit your site again.
Once you get them to your site, make it a worthwhile experience, and keep the shopping experience easy and quick.
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